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Observers have witnessed a wide range of positive and negative consequences when it comes to the use of social media. Studying how rhetoric exists in the digital realm has become a critical new task for many researchers. In contrast, traditional media outlets use a monologic transmission model (i.e., one source to many receivers).Ī newspaper, for example, is distributed to a large number of subscribers, while a radio station distributes the same programming to an entire city.ĭigital media or digital rhetoric can now be used to depict or identify a culture, thanks to the rapid growth of the Internet. Quality, reach, frequency, usability, relevancy, and permanence are just a few of the ways that social media channels differ from traditional media (e.g., print magazines and newspapers, TV, and radio broadcasts).įurthermore, social media outlets use a dialogic transmission system, which means they send information from multiple sources to many recipients. Collaboration in the form of wikis is an example of collaborative content development.

Popular platforms such as YouTube, QQ, Quora, Telegram, WhatsApp, Signal, LINE, Snapchat, Pinterest, Viber, Reddit, Discord, VK, Microsoft Teams, and others are occasionally referred to as social media services, depending on interpretation.

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